THE AMBIVALENCE IN CREATIVE PRODUCTION OF ART STUDENTS
Keywords:arousal, contrast, creativity, emotional experience, valence
Contemporary authors deepen the insights about the creative process by analyzing the homospatial thinking, based on juxtaposition of remote associative elements which are opposed in development of new ideas. The question is whether the juxtaposition is based solely on semiotic heterogeneity, or the (in)congruence of emotional experience can have significant effects on the creative production. The aim of this study was to examine a difference between content that cause congruent and incongruent emotional experiences in terms of their effects on creative production. The degree of congruence in emotional experience was controlled by the dimensions of valence and arousal. After preliminary study, drama art students have participated in the experiment. Visual stimuli were selected from IAPS (Interactive Affective Picture System): 56 superimposed images were generated by crossing 32 selected photos. The values of valence and arousal were systematically varied, and the sample was consisted of photos which were extreme, moderate and absent in contrast (on the dimensions of valence and arousal), including neutral images with balanced and moderated values of both dimensions. Subjects were randomly exposed to stimuli, and they were asked to generate the creative title for each image. The creativity was measured by the coefficients based on titles originality and intentionallity. The analysis confirmed a significant effect of contrast in valence dimension, but not arousal as well. The contrast in valence dimension positively correlates with creativity, and can be its predictor. The results broaden the insights on the homospatial thinking and can be explained partially by the psychodynamic concept of reparation, showing that ambivalence has significant role in generative processes.
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