“MY PRECIOUS… TOILET PAPER”: GOMILANJE ZALIHA TOKOM COVID-19 PANDEMIJE JE POVEZANO SA SEBIČNOŠĆU, ALI NE I SA STRAHOM

  • Bojana Dinić
  • Bojana Bodroža
Ključne reči: gomilanje zaliha, pandemija COVID-19, prosocijalne tendencije, sebičnost, strah

Apstrakt

Gomilanje zaliha tokom krize se obično shvata kao reakcija na doživljeni strah ili kao forma socijalnog ponašanja. Cilj ovog istraživanja je ispitivanje efekata osobina ličnosti iz domena antisocijalnih (sebičnost) i prosocijalnih tendencija i stanja specifičnog za konktest pandemije (strah u vezi s pandemijom) na gomilanje zaliha tokom COVID-19 pandemije. Istraživanje je sprovedeno tokom vanrednog stanja, po uvođenju policijskog časa, u martu i aprilu 2020. god. i finalni uzorak obuhvata 545 ispitanika (77.6% ženskog pola) iz Srbije. Prikupljeni su podaci o tri dimenzije sebičnosti (adaptivna, egocentrična i pathološka), šest tipova prosocijalnih tenencija (altruizam, smelost, pomaganje na zahtev, u emocionalno zahtevnim situacijama, javno i anonimno) i stanje straha u vezi s pandemijom. U pogledu demografskih karakteristika, rezultati pokazuju da pol, starost i nivo obrazovanja nisu povezani sa gomilanjem zaliha, ali broj članova domaćinstva ostvaruje pozitivnu vezu sa gomilanjem zaliha. Potom, adaptivna i patološka sebičnost, kao i tendencija pomaganja javno, ostvaruju niske pozitivne korelacije sa gomilanjem zaliha, dok altruizam ostvaruje nisku negativnu korelaciju. Dobijene korelacije ostaju značajne i nakon kontrole efekta veličine domaćinstva. Međutim, u regresionoj analizi, samo adaptivna sebičnost ostvaruje mali ali značajan efekat na gomilanje zaliha, povrh varijanse veličine domaćinstva. Rezultati pokazuju da strah u vezi s pandemijom nije povezan sa gomilanjem zaliha, što ukazuje na to da se gomilanje zaliha može shvatiti kao forma sebičnog ponašanja.

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03. 03. 2021.