Alčaković, Slavko, Ana Orlić, and Veljko Đurić. “EMOTIONAL CONTEXT AND EFFECTIVENESS OF TV ADVERTISING”. Primenjena psihologija 11, no. 2 (June 25, 2018): 155–170. Accessed December 6, 2021. https://primenjena.psihologija.ff.uns.ac.rs/index.php/pp/article/view/2111.