Stajkić, B. and Gvozdenović, V. 2014. TESTING THE HOUSE MONEY EFFECT IN A GAME SHOW: MENTAL ACCOUNTING AND ASSET INTEGRATION. Primenjena psihologija. 7, 2 (Jun. 2014), 189–202. DOI:https://doi.org/10.19090/pp.2014.2.189-202.